MRT Jakarta optimizes ads placement to boost profit


President director of PT Mass Rapid Transit or MRT Jakarta, William Sabandar, expressed optimism that the regional-owned company’s profit will increase by 300 percent in the second and third-year operations. William said his side identified potential funding from income outside the ticket sales or non-farebox, such as advertising at stations. PT MRT was eyeing to generate Rp200-250 billion profit in 2020, which was triple from this year’s profit of Rp60-70 billion.


November 28 2019, Tempo - Read 15 times

 
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