Indonesian furnituremakers fear losing ground as IKEA expands

Local furniture makers are worried about rising competition on their home turf, as franchise holder PT Hero Group plans to almost triple the number of IKEA outlets in Indonesia. The Indonesian Furniture and Craft Industry Association (HIMKI) said IKEA’s expansion would eat into the young consumer and families market, a lucrative segment for the country’s furniture sellers. According to Statista, the domestic furniture and homeware market is expected to grow 11.51 percent annually over the next four years to US$6.98 billion by 2025.

June 09 2021, The Jakarta Post - Read 28 times

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