Our Purpose :
Dun & Bradstreet grows the most valuable relationships in business by uncovering truth and meaning from data.
We chose every word of our purpose carefully.
Dun & Bradstreet
We're going back to using our full name. Because our name is an example of a business relationship formed when two people came together in trust and trade, so let's acknowledge this rich history.
We illuminate our customers' paths towards growth by helping inform strategies, opportunities and decisions.
The Most Valuable Relationships
Above all else, we help our customers unlock the maximum value from their relationships-between data points, between businesses, between people.
We embrace the fact that every customer defines value differently: lowest risk, greatest opportunity, best strategic fit, etc.
Our currency is the relationship between humans when doing business together, anywhere and everywhere in the world.
Uncovering Truth and Meaning
We use analytics to seek out stories, answers and knowledge that give our customers transparency and foresight about their worlds.
Our most fundamental, essential raw material-our own, or that from our vendors or customers. In a world besieged by deafening volumes of data, we can find meaning in data and make it work to progress the goals of real people.
For Dun & Bradstreet, we found three values that describe behaviors that empower us to deliver our purpose.
Our Brand Identity
View our Brand Guidelines here.
Our Logo Mark: At the Heart of Any Relationship is "&."
Brother & Sister, Father & Daughter, Sales & Marketing, Dun & Bradstreet. Without the "&," you are on your own.
In the writing industry, an ampersand is used to indicate a closer-working collaboration between two writers than if they're credited together with the word and.
Since 1871, an ampersand has appeared in our company name.
When we studied the ampersand, we uncovered a lowercase "d" and an uppercase "B" hidden in its shape. The Dun & Bradstreet logo mark combines these two letters to form the ampersand: Dun & Bradstreet's graphic identity.
Our Word Mark: A Return to our Full Name
Our word mark is a return to form, proudly announcing our full name. Because our name is an example of a business relationship formed when two people came together in trust and trade, so let's acknowledge this rich history.